FLENSBURGER BRAUEREI AND ITS BEACH CLEANING CAMPAIGN
The Flensburger Brauerei has made a real commitment to conservation with its extraordinary StrandGut beach cleaning campaign: a square metre of beach cleaned for every bottle of beer sold. Helped by a BeachTech Marina, naturally. An idea that begs to be copied!
Once again this year, over seven million tourists are spending their well-earned holidays on Schleswig-Holstein's beautiful coast. And many locals depend directly or at least second-hand on this tourism. What most holidaymakers may not realise, however: a beautiful tidy beach is anything but an accident and needs to be cleaned regularly. A genuine challenge, given that the Schleswig-Holstein coastline alone amounts to over 1,125 kilometres.
Stemming from a love of its native region, the firm has decreed that every bottle leaving the brewery this summer will bear the following message: "A square metre of beach will be cleaned for every Flens sold." Along with TA.SH (Schleswig-Holstein tourism agency), the brewery is helping local tourism organisations to clean their beaches. The firm has even bought its own BeachTech Marina, which is now supporting the Flens-StrandGut campaign on the beaches of Schleswig-Holstein for the whole summer. Flensburger has also been hosting a range of events as part of the campaign, and there are more to come, such as the Flens beach trophy in Beach Soccer and the Supersail Tour on Sylt. The BeachTech Marina is sure to be kept busy in Schleswig-Holstein for years to come. The aim of the Flens-StrandGut campaign is a phenomenal 33,500,000 square metres of cleaner beach.
We think this idea is simply brilliant - perfect marketing for all involved and a rock-solid commitment to the environment - just copy it!